Digital Marketing

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Digital Marketing Training

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Digital Marketing COURSE

About this course

Digital Marketing program by Sathya Technologies focuses on making you a expert on some of the key digital marketing skillset like Search Engin Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Email Marketing etc. In the new age of absolute internet connectivity, Digital marketing focuses on utilizing the potential of the internet to market and connect to people and customer and to sell and publish a wide variety of products and services.

Why This Course?

  • Average Salaries for Digital Marketing Professionals in range of Rs. 4 to 10 lacs PA.
  • With internet connectivity improving and people being connected all the time, Digital Marketing provide tools for direct and better connectivity to people and products.
  • Cost-effective means of marketing with tools to reach large number of people.

About Course

Digital marketing is a combination of various digital technologies like SEO, SEM, ORM and multiple other Social Media platforms to reach out to customers with the intension of promoting products and services, generate business leads and carry out brand building on the web world.

Digital marketing is not a linear technology but a collection of technologies; tool and techniques which when used in tandem help in enhancing the marketing efforts of an organization and help it increase its customer base across the world and improve the branding over the web world.

Course Objective

  • Introduction to Digital Marketing tools and technologies.
  • Working on SEO (Search Engine Optimization)
  • Working on SEM (Search Engine Marketing)
  • Understanding SMM (Social Media Marketing) and SMO (Social Media Optimization)
  • Using Content and E-mail Marketing
  • Google Analytics

How the program will be conducted

Sathya Technologies with its start-of- art class rooms and Lab infrastructure at Ameerpet Hyderabad offer the best and most conducive learning environment, with a team of highly skilled trainers having years of industry experience. Classroom trainings will be conducted on a daily basis. Practical exercises are provided for the topics conducted on daily basis to be worked upon during the lab session. Online session conducted through the virtual classroom also have the same program flow with theory and practical sessions. Our Labs can be accessed online from across the world allowing our online training student to make the best use of the infrastructure from the comfort of their home.

Career Opportunities in Digital Marketing

Digital Marketing is an emerging technology space providing multitude of opportunities to a wide range of professionals and students. Digital marketing is not a specific technology topic and so has a much wider reach among students, content writers, web developers and marketing and branding professional. Opportunities as Search Engine Optimizers, Social Media branding an planning executives, Content Marketing managers are some of the few possibilities. But as the reach of Digital Marketing expands beyond to new areas of digital applications the scope and optional are increasing by the day.

Training programs on Digital Marketing by Sathya Technologies focuses on empowering the students with the latest concepts and industry specific topics. Our well experienced trainer and well planned course materials ensures for 100% success in interviews.

Who can learn?

Targeted Audience

  • Web developers/Designers
  • Content Writers
  • Sales and Marketing professionals
  • Brand Managers
  • Students/Fresher’s/House Wife’s

Prerequisite to learn the course

Digital marketing is a non-technical technology application and does not require any prior programming background. Anybody with a flair for marketing and can easily pick the course and pursue a career in Digital Marketing.

Digital Marketing Course Syllabus

Introduction to SEO

  • What is Search engine optimization?
  • History of Search Engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of a search engine?
  • Operators used in search engine
  • Updates of SEO

Google webmaster tools

  • Website submission and verification
  • Sitemaps creation and submission
  • Robot.txt
  • Crawls stats and Errors
  • Link removal


  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Url optimization
  • keywords
  • meta tags
  • Meta title tags
  • Meta descriptions
  • Anchor tags
  • Header optimization
  • Footer Optimization
  • Word Press SEO
  • H1,H2,H3 Tags Optimization
  • Image optimization


  • Link building techniques
  • Link building
  • What domain authority?
  • What is page rank
  • Web directory submission
  • Social Book markings
  • Forum submission
  • Article submission
  • Forum commenting and signature
  • Blog creation
  • Blog commenting
  • Classifieds submission
  • Press release submission
  • Web 2.0
  • Guest posting
  • Google algorithm updates
  • SEO reports

Local SEO

  • Local business listing
  • Importance of local listing
  • Submission of Google places
  • Google Places optimization
  • Business reviews
  • Reports
  • SEO Tools


Sathya technologies offer certification programs for Digital Marketing technology. Certificates are issues on successful completion of the course and the assessment examination. Students are requested to participate in the real-time project program to get first-hand experience on the usage and application of the Digital Marketing technology. The real-time projects are designed by our team of industry experts to help students get best possible exposure to the Digital Marketing technology and its applications.




In the event of missing out of attending any session the student can

  • Attend the same in another batch for classroom training or online training
  • Get access to the recording for the missed session


With over 2 decades of experience in training and consulting Sathya technologies have a large client base and we constantly get requirements for providing good resources. On successful completion of the course and completion of real-time project, students are requested to submit the updated profile with Sathya Technologies. Our placement team will notify the students as and when suitable opportunities are available.


Free demo sessions are conducted before the start of every batch which allows the students to get a firsthand interaction with the trainer. These demo session also help the student to understand the training methodology followed by Sathya Technologies and also help visit and review the classroom and lab infrastructure and facilities.



Attended Digital Marketing session recently with Sathya Technologies in the online platform. After my marriage I had to quite my job and was exploring options of working from home. Based on the suggestion of a friend, decided to take a plunge into Digital Marketing space. The training program by Sathya Technologies was very nice, and the faculty conducted the classes with all real time examples and simple and informative exercises. The training program has given me a good start into the Digital Marketing space, and I sincerely thank Sathya Technologies for this.


Underwent a training program on Digital Marketing by Sathya Technologies recently in the online mode. The program was conducted in a very well-coordinated manner with clear, simple and practical examples to demonstrate the effectiveness of the various SEO, SEM and other Social Media Marketing operations. I feel very happy to say that thanks to the training program I was able to land in a job last week. Thanks Sathya Technologies for providing such a wonderful training. I will surely recommend the program to my friends also.

IT Analyst

Excellent program, and a great learning environment, this is how I would summarize my learning experience at Sathya Technologies. I attended the Digital Marketing course recently and it was very good. The program was conducted in a very organized manner and the faculty has very good understanding of the subject and good real time experience. He shared his experience with simple example and exercises to help students pick up the subject effectively.


I attended Digital Marketing program with Sathya Technologies recently on the suggestion of a friend of mine. I must say Sathya Technologies provides the Best Digital Marketing program in ameerpet. The faculty was very friendly and explained all the topic in a very simple and understanding way. The classroom and lab facilities are very good and I must say Sathya Technologies is the Best Training Institute in city.


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